Consumer Behavior and Experience Management Concentration

ABOUT THE PROGRAM

The University of North Texas Information Science PhD Program offers the Consumer Behavior and Experience Management Concentration jointly with UNT College of Merchandising, Hospitality, and Tourism, with the ultimate goal of providing the opportunity for interdisciplinary training, research and professional services in consumer behavior and experience management. Students will take courses that will prepare them for conducting research on critical issues in consumer behavior and related areas as they pertain to the information science perspective.

Course Requirements

Students enrolled in the consumer behavior and experience management concentration will take courses from four blocks of courses:
1. Information Science Core Area (12 graduate credit hours)

  • INFO 6000 - Seminar in Information Science
  • INFO 6660 - Readings in Information Science
  • INFO 6700 - Seminar in Communication and Use of Information
  • INFO 6945 - Doctoral Seminar in Information Issues

2. Research Courses (minimum of 24 graduate credit hours, including doctoral dissertation hours)

  • INFO 6940 Inquiry and Research Design
  • Quantitative Research Methods/ Statistics (6 graduate credit hours in consultation with advisor)
  • Qualitative Research Methods (3 graduate credit hours in consultation with advisor)
  • Doctoral Dissertation Hours (minimum of 12 hours of INFO 6950 to be completed after passing the qualifying exam)

3. Consumer Behavior and Experience Management Concentration Core (15 graduate credit hours)

  • CMHT 5440 - Consumer Theory
  • CMHT 5600 - Managing Customer Experiences
  • CMHT 5700 - Service Excellence
  • CMHT 6500 - Big Data Implementation in Social Network Analysis
  • MDSE 5750 - Digital Retailing

4. Concentration Electives (a minimum of 9 graduate credit hours focusing on one competency. Competencies listed below).
 a. Business Perspective Competency

  • CMHT 5550 - Promotional Strategies
  • CMHT 6900 - Special Problems (3 hours taken with the major professor; required)
  • HMGT 5280 - Hotel and Restaurant Operations: Theory and Analysis
  • HMGT 5520 - Global Tourism Systems
  • HMGT 5530 - International Sustainable Tourism
  • HMGT 5540 - Tourism Services Management and Marketing
  • HMGT 5860 - Strategic Management in the Hospitality Industry
  • INFO 5310 - Marketing and Customer Relationships for Information Professionals
  • INFO 5315 - Competitive Intelligence

b. Data-based Decision Making Perspective Competency

  • BCIS 6670 - Topics in Information Systems
  • CMHT 6900 - Special Problems (3 hours taken with the major professor; required)
  • DSCI 5240 - Data Mining and Machine Learning for Business
  • DSCI 5350 - Big Data Analytics
  • INFO 5040 - Information Behavior
  • INFO 5223 - Metadata for Information Organization and Retrieval I
  • INFO 5307 - Knowledge Management Tools and Technologies
  • INFO 5841 - Digital Curation Fundamentals
  • INFO 6350 - Management of Information Resources in Organizations

c. Consumer Perspective Competency

  • ANTH 5100 - Organizational Anthropology
  • CMHT 6900 - Special Problems (3 hours taken with the major professor; required)
  • COMM 5325 - Communication Theory
  • INFO 5040 - Information Behavior
  • INFO 5310 - Marketing and Customer Relationships for Information Professionals
  • INFO 6720 - Human Information and Communication Behavior
  • MDSE 5620 - Socio-Cultural Analysis of Dress
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