Rosa Malave

Research Interests

Artificial intelligence (AI) applications in library services, event planning, and hospitality and tourism environments; technology adoption in library and hospitality settings; user engagement and consumer experience in library programs; task–technology fit (TTF); knowledge management; digital transformation of library services; and the use of AI to support the planning, advertising, implementation, and evaluation of library events.

Publications

Peer-Reviewed Journal Article:
Josiam, B. M., Malavé, R., Foster, C., & Baldwin, W. (2014). Assessing quality of food, service, and customer experience at a restaurant: The case of a student-run restaurant in the USA. Journal of Services Research, 14(1).

Book Chapter:
Josiam, B. M., Malavé, R., Foster, C., & Baldwin, W. (2017). Assessing quality of food, service, and customer experience at a restaurant: The case of a student-run restaurant in the USA. In V. Jauhari (Ed.), Hospitality marketing and consumer behavior: Creating memorable experiences (Chapter 6). Apple Academic Press.

Research Presentations & Posters (Recent AI & Library Research):
Malavé, R. A. (2026). (In progress). Service innovations in Hospitality Poster presented at the Multidisciplinary Information Research Symposium (MIRS 2026), University of North Texas, Denton, TX.

Malavé, R. (2025). AI in event management and consumer engagement in libraries. Presented at the Multidisciplinary Information Research Symposium (MIRS 2025), University of North Texas.

Second Place Winner — Linda Schamber Writing Award:
Malavé, R. (2023). Exploring innovative technology- and non-technology-based ideas in event planning during COVID. Presented at the Multidisciplinary Information Research Symposium (MIRS 2023), University of North Texas.

Refereed International & National Conference Presentations:
Dopson, L., & Malavé, R. A. (2019). Leveraging advisory boards to support student retention, graduation, and career readiness. Presented at the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Annual Conference, New Orleans, LA.

Min, J., Agrusa, J., Malavé, R. A., & Lema, J. (2018). Residents’ perception of the Galapagos Islands as a tourist destination. Presented at the Asia Pacific Tourism Association (APTA) Annual Conference, Cebu, Philippines.

Malavé, R., Kennon, L., Clay, J., & Kniatt, N. (2016). Hospitality career fairs: What’s the ROI for students, industry, and faculty? Presented at the ICHRIE Annual Conference, Dallas, TX.

Dopson, L., Tas, R., & Malavé, R. (2014). Curriculum development for hospitality programs: An established model. Presented at the ICHRIE Annual Conference, San Diego, CA.

Dopson, L., Tas, R., & Malavé, R. (2013). Graduate hospitality management programs: Research competencies for master’s curricula. Presented at the ICHRIE Annual Conference, St. Louis, MO.

Dopson, L., Tas, R., & Malavé, R. (2012). Combining career placement and fundraising: Keeping students and your program afloat. Presented at the ICHRIE Annual Conference, Providence, RI.

Josiam, B., Malavé, R., Foster, C., Baldwin, W., & Micun, D. (2010). Diner perceptions of food, service, and experience at a student-run restaurant in an American hospitality management program: A market segmentation approach.
Presented at the Tourism Society of Korea (TOSOK) International Conference, Buan, Korea.