Liyu Yang

Research Interests

Human-AI interaction, digital tourism, technology adoption, and consumer experience

Publications

1. Yang, L., Leung, X. Y., & Xiong, W. (2026). Authenticity in the age of generative AI: Reimagining host-guest relations in travel planning. Journal of Travel Research. https://doi.org/10.1177/00472875261420609

2. Yang, L., & Leung, X. Y. (2025). Mapping influencers: Understanding public discourse on hotel robotics through social network analysis. Journal of Smart Tourism, 5(4), 152-166. https://doi.org/10.1177/27652157251374366

3. Li, B., Leung, X. Y., Huo, Y., & Yang, L. (2026). From humans to objects: The impact of service robots on employees’ objectification of others in the hospitality workplace. International Journal of Hospitality Management, 134, 104597. https://doi.org/10.1016/j.ijhm.2026.104597

4. Zhong L., Yang L., Morrison, A., et al. (2023). Who wears Hanfu clothing when they travel? Experience-based cultural tourism market segmentation-the case of Xi'an, China. Current Issues in Tourism, 27(5), 805-818. https://doi.org/10.1080/13683500.2023.2185504

5. Li, L., Leung, X. Y., & Yang, L. (2024). How tie strength and face consciousness moderate the impact of social media on impulsive travel intentions: A social-technical perspective. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-02-2024-0112

6. Jin, H., Zhang, P., Yang, L., & Santiago-Iglesias, E. (2025). Understanding the internet-famous tourist city: Interaction within digital technology in an accelerated society. Cities, 167, 106294.